|Scott Walker: Don't look at me or anything I've done|
When Republicans define a political opponent, they do so prior to the declaration of candidacy.
This means Republicans fabricate and lie, hoping not many folks are paying attention, and certainly not thinking.
Democrats on the other hand attempt to use facts and reality-based arguments seeking a mandate to win an election.
This is a difference in ethics between the parties, emphatically in the post-Citizens United world.
Every effective communication—working the press on stories, jumping on stories, feeding stories—all to help define, say Scott Walker with free media is an imperative to winning an election.
Conclusion: Do that.
In Wisconsin, the plausible definition of Scott Walker is a conniving, two-faced rat, against You and against veterans home from war.
By the way, for the George Lakoff "framing" freaks who believe they found the new, revealed code to political communications, they have not.
The political act of convincing communications in support of a compelling message has been used for almost 100 years—it's called PUBLIC RELATIONS, ... freaks.