- Must reading for those afraid the electorate has lost its collective mind -By Andrew Levison at the Democratic Strategist
... The horse race model is based on the image of two candidates in competition for office and assumes that most voters are continually listening to and evaluating information about the candidates and are therefore very strongly influenced by campaign events like party conventions and televised debates as well as by the daily news headlines. In one formal model in political psychology -- called the 'online processing' model -- voters are visualized as keeping a constantly updated running tally of their impressions of both candidates. ...
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