Neumann will face Milwaukee County Executive Scott Walker in a contentious and likely divisive GOP primary campaign.
Though Neumann will run on a saccharin high taxes and wasteful spending platform, Neumann in his own words and deeds is a hard-right ideologue packing the same anti-gay, anti-Catholic, and anti-Semitic ideology as former state senator Tom Reynolds.
Daily newspapers and television news won't feature this aspect of Neumann though he makes it clear that his religious ethics and morals guide his politics and public behavior.
But the doctrines of Neumann's über-rightwing church, the Wisconsin Evangelical Lutheran Synod (WELS), are mean-spirited and exclusionary and will become an issue.
The media campaigns of 2009-10 are not like those of 1998, the year Neumann last ran for statewide office.
And the result will be a focus on Neumann's rightwing ideology that is contrary to the views of the majority of Wisconsin citizens, but may prove an asset in the race for the Republican nomination. The new media will be an important part of Neumann's downfall.
See also:
Mark Neumann in His Own Words
Mark Neumann: The Mean Machine
Mark Neumann for Gov. - Please Jesus, Yes!
Mark Neumann's Church: An Unfair Topic?
From a past column, some examples of meanness and bigotry from the Wisconsin Evangelical Lutheran Synod (WELS):
From a purely political perspective, this yuckiness does not work in Wisconsin. Where is Catholic League president Bill Donohue?
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